book reviews · Freelance Writing

Don’t Sell Me, Tell Me by Greg Koorhan (Book Review)

We are storytellers, all of us, whether we realize it or not. Our emotions drive our decisions, our purchases, our direction. But, somehow in the rise of the quest for data-driven insights, the story sometimes gets lost in the details. Greg Koorhan’s book Don’t Sell Me, Tell Me – How to Use Storytelling to Connect…… Continue reading Don’t Sell Me, Tell Me by Greg Koorhan (Book Review)