Freelance Writing

My Life in Advertising by Claude Hopkins (Guest Reviewer Oana Pauna)

Since I am a lucky book contest participant, I won this 50 RON gift card to one library in my country, Romania. Now I have become a full-time freelancer in less than two months, I decided I should simultaneously work and read to get some new knowledge.

I am working as a copywriter both in English and Romanian, so I researched and gathered a list of journalism, copywriting, and advertising books I would read shortly. One of them was “My life in advertising” by Claude Hopkins which I have ordered using that gift card.

Honestly, it was the very first time I was reading such a book, and I was pretty curious to see what his life was. To my surprise, the book caught me from the first pages, and that doesn’t happen very often when it comes to specialized/niche books.

Reading each page has made me hear the voice of Claude in my head and see the whole scenario. Since he lived in the past century his life at the beginning of the advertising was utterly fascinating, but just because I love that century perfume, but because the creativity was bringing truly new things into the world then. Now creativity means taking lots of sources and twisting the info to make it unique, but a century ago the original ideas were creating the future.

Reading his adventures into this new advertising world, while setting the rules for his advertising successors was just fascinating. I can’t describe. Every time I read a couple of lines from this book all my procrastination, demotivation, and desire to lay on my couch magically disappears. It’s like you feel you have such an easy task to do: 500-word articles? 1000-word articles? This is a joke when you compare it with the groundbreaking things he did. He created a new way to sell and promote products. What do we owe him?

We should work with easiness, motivation, and joy because everything is so easy due to his ideas and lifetime work. He introduced new advertising ideas when people would send coupons to get free product samples, or they didn’t know much about product launch and the right way to do it to get high sales. He saved companies we now know as giants: Palmolive, Goodyear, and others.

Reading his thoughts, his ideas, the way the ideas and concepts were getting born in his mind is …how to put it? Inspiring, enlightening. It makes me happier to get back to work, and I feel that everyone passionate about this niche would feel the same.

For me, this is the first book I read to help me in my copywriting projects, but it will not be the last one. Getting in contact with famous people’s ideas trains me more than a long-term course. The advantage is that you choose the amount of information or innovation you can extract from such a book, and not just say “yes” to a trainer or a teacher while following his methods. You get the chance to choose how to act, and how much to learn or dive in the book.

My list is much longer now, and I will buy the other book Claude Hopkins wrote about his methods. I will keep it in a dedicated corner of my giant library, where I will put all the books I will buy, to educate myself for my freelance activity.

I think everyone should learn by themselves, and be an autodidact to achieve success in any niche or domain of this digital world. It makes you think outside the box and get new ideas you didn’t had any idea you are able to create. I read it with excitement and curiosity, as if it was a fiction book with fast action and I couldn’t wait to see what happens next.

Read the book and discover its worth with your own eyes! Or neurons.

Writing in the Fast Lane would like to thank Oana Pauna for today’s review. To learn more, follow her on Facebook.

Viata mea in publicitate de Claude Hopkins

Cum sunt o persoana care are noroc la concursurile de carti am castigat un voucher de 50 ron la o librarie din tara mea, Romania. Din moment ce fac freelance full time de aproape doua luni am decis ca trebuie simultan sa lucrez si sa citesc pentru a mai invata ceva nou.

Lucrez ca un full time copywriter in engleza si romana, deci am cautat online si am adunat o lista de carti de publicitate, copywriting si jurnalism pe care sa le citesc in cel mai scurt timp. Una dintre ele era “Viata mea in publicitate” de Claude Hopkins pe care am comandat-o folosind acest voucher.

Sincer, era prima data cand citeam o astfel de carte si am fost foarte curioasa sa vad care era viata lui. Spre surpriza mea cartea m-a prins inca de la primele pagini si asta nu se intampla prea des cand vine vorba de carti stiintifice sau nisate.

Citind fiecare pagina pur si simplu auzeam vocea lui Claude in mintea mea si puteam vedea intregul scenariu. Din moment ce a trait in secolul trecut, viata lui la inceputurile publicitatii este pur si simplu fascinanta, nu numai pentru ca ador culoarea epocii, dar deoarece creativitatea sa chiar aducea lucruri noi in lume. Acum creativitatea inseamna sa iei mai multe surse si sa rotesti informatia pana cand devine unica, dar acum un secol ideile originale erau cele care creau viitorul.

Citindu-i aventurile in aceasta noua lume a publicitatii in timp ce seta regulile pentru succesorii sai in publicitate este pur si simplu fascinant. Nu am cuvinte. De fiecare data cand citesc cateva randuri din aceasta carte toata procrastinarea, demotivarea si dorinta de a lenevi pe canapea dispar ca prin minune. Este ca si cum ai simt ca ai o sarcina atat de usoara de facut: un articol de 500 cuvinte? Un articol de 1000 cuvinte? Este o gluma cand o compari cu lucrurile inovatoare pe care el le-a facut. El a creat o noua modalitate de a vinde si promova produse. Ce ii datoram?

Ar trebui sa muncim cu usurinta, motivatie si bucurie pentru ca totul este atat de usor datorita ideilor sale si muncii sale de o viata. El a introdus ideea de publicitate cand oamenii trimiteau cupoane pentru a primi mostre gratis de produs sau nu stiau nimic despre o lansare de produs si modul corect de a o face pentru a avea vanzari mari. A salvat companii pe care noi acum le stim drept giganti: Palmolive, Goodyear si altele.

Citindu-I gandurile ideile, modul in care ideile si conceptele luau nastere in mintea lor este…Cum sa zic? Inspirational, iluminant. Ma face mai fericita sa trec inapoi la munca si cred ca oricine este pasionat de aceasta nisa simte la fel.

Pentru mine, este prima carte pe care o citesc pentru a ma ajuta in proiectele mele de copywriting si sigur nu va fi ultima. Intrand in contact cu ideile oamenilor faimosi ma invata mai mult decat un curs pe termen lung. Avantajul este ca tu alegi cata informatie sau inovatie extragi dintr-o astfel de carte si nu doar aprobi un trainer sau un profesor in timp ce ii urmezi metodele. Ai sansa sa alegi ce sa faci si cat sa inveti sau sa te afunzi in carte.

Lista mea este mult mai lunga acum si voi mai cumpara o carte pe care Claude Hopkins a scris-o despre metodele sale. O sa o pastrez intr-un colt dedicat al bibliotecii mele gigante unde o sa pun toate cartile pe care le voi cumpara pentru a ma educa in activitatea de freelance.

Cred ca toata lumea ar trebui sa invete singur si sa fie autodidact pentru a atinge succesul in orice nisa sau domeniu al acestei lumi digitale. Te face sa gandesti in afara limitelor si sa vii cu idei noi cand nu aveai nicio idee despre faptul ca poti crea. Am citit-o cu entuziasm si curiozitate de parca era vreo carte politista si nu mai aveam randare sa vad ce se va mai intampla in continuare.

Citeste cartea si descopera-i valoarea cu proprii tai ochi! Sau neuroni.

Writing in the Fast Lane would like to thank Oana Pauna for today’s review. To learn more, follow her on Facebook.

 

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